Hi there!
I'm Irma, the founder of CTRL PR.

We might not know each other yet, but if you’re here, you probably care about how your brand shows up in the world. Same here!

I started early – blogging, podcasting, building a following before I even knew what “branding” was. But over time, I became more interested in what happens behind the scenes. Less about being seen, more about shaping how others are seen.

Founded in 2024, CTRL PR was built on a simple idea: brands shouldn’t just be seen – they should be seen right. While many companies know how to market, few know how to connect. I’ve worked with companies across South Korea, the Netherlands, the U.S. and my home country Sweden – and I bring that global perspective to every project.

What I believe in?
Real stories. Clear positioning. Long-term thinking.
No fluff. No noise. Just PR with purpose.

If you're ready to stop chasing attention and start building something real – let’s take control of your narrative. That's what CTRL PR is all about.