As we say in Sweden: Hej!

I’m Irma, the founder of CTRL PR.

We might not know each other yet, but if you’re here, you probably care about how your brand shows up in the world. So do I.

With years of experience in the industry and a Bachelor's degree to back it up, I started CTRL PR in 2024 because brands deserve to connect with people in innovative ways – not the standard boring ad way.

So, I started early with blogging, podcasting, writing and building a following long before I even knew what “branding” meant. Over time, I became more curious about what happens behind the scenes. Less about being seen and more about shaping how others are seen.

Founded in 2024, CTRL PR was built on a simple idea: brands should not just be visible, they should
be seen right. Many companies know how to market, but few know how to truly connect.
A strong brand does not rely on expensive campaigns, because the brand itself is the marketing.
I have worked with companies across South Korea, the Netherlands and my home country Sweden,
and I bring that global perspective into every project.

So let us take control of your narrative. That is exactly what CTRL PR is here for.